meredith newfront
Event Design, Print Design \ Meredith Corporation – Corporate & Trade Marketing \ 2018
For Meredith's debut as a new media powerhouse at the IAB Digital Content NewFronts, I designed and managed the installation of all on-site signage, as well as the printed brochure, to accompany the main video-focused presentation. Lead by Meredith's event-management and marketing teams and my creative directors, this year's visual style involved a modern, graphic play on Tiffany stained glass—as inspired by the Tiffany-esque architecture of the venue, New York's Hudson Theatre—and I aimed to transform the space into a bright, contemporary atmosphere to help showcase Meredith's new slate of innovative and inspiring video programming.
